WHO WE ARE
PLATADEPALO is a Spanish brand of handmade jewelry that stands out for its unique and high-quality pieces, designed by and for those who live without following the rules. We make all our products by hand, carefully choosing each material (925 sterling silver and other noble materials) and taking care of every detail.
OUR PURPOSE
Empowering people to live the way they want. For 20 years, we have refused to follow the pre-established rules of fashion. Each piece we create is a rebellion against the ordinary, a celebration of uniqueness and authenticity.
We don’t seek the approval of the masses; we design for those who dare to be different, who seek the unconventional, who value depth and meaning in every detail. Here, jewelry doesn’t just adorn, it tells powerful and courageous stories, reflecting the spirit of those who wear them.
At PLATADEPALO you will not only find accessories, but we invite you to tell your own story through each of our pieces.
Be unconventional!
OUR MISSION
Our mission is to give opportunities to people who have the hardest time finding work (the youngest, the oldest, people with different abilities, people with papers who have just arrived in our country, people at risk of social exclusion...)
We are proud that a third of the team working at PLATADEPALO today meets some of these characteristics.
OUR VALUES
- Courage : We don't follow trends. Our priority is not what others think.
- Sincerity : We are not for everyone, but for those who seek the extraordinary and appreciate true distinction.
- Freedom : We embody the spirit of courageous exploration and discovery in every corner of the world.
- Curiosity : We are in continuous search of the extraordinary, always exploring new ways to express our authenticity.
- Passion : We tirelessly take care of every detail of our artisanal process, from the design and selection of materials to the elaboration, review and final polishing.
OUR HISTORY
Platadepalo was founded 20 years ago by its founder Nicolás López Goñi. He was the one who had the vision of introducing a unique style to Spanish jewellery that was very different from everything that existed at the time, first focused on men and then also on women. This unmistakable style, inspired by the exotic and combined with the modern, is something that has always been with us and sets us apart today.
Today Nicolás is retired and there are two new partners behind him, Sergi and Cristina, who after 25 years in large multinationals decided that they wanted to put all their experience into their own project. They fell in love with the brand and the social purpose of transferring a running company to protect the business fabric and the associated jobs. Today they are at the helm of the brand, but always preserving the essence and legacy of what Nicolás started 2 decades ago.
